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"Happiness is a cigar called Hamlet" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991.〔(Tobacco Key Dates in the Campaign to ban Tobacco Advertising | ASH )〕 They returned in cinemas in 1996, continuing there until 1999.〔(Happiness.. WAS a cigar ad by Hamlet; CAMPAIGN GOES UP IN SMOKE | The Mirror )〕 == History == Commercials used an excerpt from a jazz rendition of Bach's Air on the G String, played by Jacques Loussier and his trio, which is still frequently associated with the brand.〔Brand Strategy. February 2006. "(Orchestrating a sound strategy ), Lesson Four: Be creative, be distinct and remember that nobody is listening!". Accessed 8 August 2006.〕 The advertisements featured in television, radio and cinema commercials, various print media, and on billboards. The slogan and the entire campaign was created by the Collett Dickenson Pearce agency in 1966. The premise is that a man finds himself in an awkward or embarrassing situation and lights a Hamlet cigar. Lighting and smoking this cigar makes him smile and forget his woes. The campaign branched out from traditional advertising, even publishing a book of cartoons based on the idea. A memorable ident featured the 1982 Channel 4 blocks forming the number 5, then rewinding and then forming a jumbled mess, which then turns into a face and then smokes a cigar, making it smile. These adverts were often mocked, most notably on ''The Kenny Everett Television Show''. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Happiness is a cigar called Hamlet」の詳細全文を読む スポンサード リンク
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